Content architect. Brand storybuilder. Creative steward.

Over the last 10 years, I’ve worked within higher ed, healthcare, engineering consulting, professional services firms, retail brands, financial services, start-ups, and non-profit organizations to deliver creative campaigns, smart strategy, and engaging narratives. In that time, I’ve put on many writing hats: creative writing, technical writing, ghostwriting, email marketing writing, script writing, blog writing, and so much more.

Working in communications and content strategy has always felt like a natural fit for me — a perfect combination of my duelling left and right brains. No matter the project or campaign, I aim to bring equal parts precision and creativity to the table.

As I've come to realize, being a strong communicator is least of all a job title and primarily a state of mind: a way of looking at yourself and the world, and more importantly, the way you view your place in the world. And, as it so happens, the question of “Who am I?” is at the foundation of every timeless story told around the world.

That same question has given impetus to my journey as a professional writer, which has been focused on highlighting the human element behind stories that are not often told or are seldom understood. Whether I'm leading a full-funnel communications campaign or whipping up an ad hoc press release, my work has always been rooted in one principle: put people at the heart of the experience, and write from there.

Crisis response and change management communications

Web/digital content management

Staff culture and team engagement initiatives

Brand identity

Equity, Diversity, and Inclusion (EDI) programming

Background and industry research

HTML, CSS

• Marketing and communications plans (integrated, external, and internal)
• Media relations plans (social, traditional, PR)
• Creative briefs
• Brand boards
• Issue, crisis, and reputation management plans
• Needs assessments and content gathering
• Stakeholder interviews and Q&A
• Event planning and coordination

• Sponsorship, event, and strategic partnership activation plans
• Website wireframing

• Corporate and executive communications (change management, internal engagement, newsletters, talking points)
• Presentation and slide deck design
• Press releases and bylined articles
• Brochures and program materials
• Thought leadership articles and blog posts
• FAQs and topic sheets
• Social media copy
• Document and template creation
• Digital and traditional advertising copy
• Website copy and UX design
• Speaking notes for live presentations and events
• Script writing for videos, webinars, and podcasts

• Event notes and debriefs
• Webinar and town hall facilitation
• Web content management
• Search Engine Optimization (SEO)
• Presentation coaching
• Media briefing
• Content and social media calendar management
• Metric tracking and reporting
• Third-party vendor outsourcing
• Press and media contact management
• Mailing list and Customer Relationship Management (CRM)
• Intranet management (SharePoint and Google Sites)

Pikmin Bloom

Origami, mechanical keyboards, the latest viral Instagram recipe

My reading nook

Destiny's Child

Left Hand of Darkness,
Ursula K. Le Guin